PracticeLink Magazine

FALL 2018

The career development quarterly for physicians of all specialties, PracticeLink Magazine provides readers with feature articles, compensation stats, helpful job search tips—as well as recruitment ads from organizations across the U.S.

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D E P A R T M E N T S Tech Notes 40 F A ll 2018 Practice l ▼ T HE C O n T r AC T S & C OMPE n SAT IO n ISSUE Tech Notes D E P A R T M E N T S i L ti F at HU sain , m .D. t he best patient education app The app I most recommend helps patients understand if early breast cancer screening will benefit them — or not. in t H is e D ition o F te CH notes , we'll cover two applications, each made by venerable medical institutions. Though one of the apps I write about, from the American College of Cardiology, is great, my favorite is from a collaboration between Weill Cornell Medicine and Memorial Sloan Kettering Cancer Center. They've produced the best patient education app I have ever reviewed or used — no exaggeration. WCM BSD I've reviewed and downloaded thousands of medical applications since 2009, when I wrote my first article on I've never said this statement about a medical app before, but I'll say it now: The WCM BSD application is the best patient education app that has ever been created. It takes a ridiculously complex and sensitive issue, breast cancer screening before the age of 50, and does what no one could do for years: explain it to patients in an uncondescending and educational way that just makes sense. When the u .S. Preventive Services Task Force ( u SPS t F) released their draft report of breast cancer screen recommendations in 2009, they advised women to start getting mammograms at age 50 rather than 40, and recommended that screening happen every two years instead of yearly. This caused a huge uproar and an absolute frenzy in the media because it was a drastic change from recommendations that had been made by other groups. Further, the way it was explained at the time by the u SPS t F was not ideal. The u SPS t F struggled to explain the real harms vs. the nominal benefits of early screening in the majority of the population — a p Price: Free. Apple:

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