PracticeLink Magazine

Spring 2019

The career development quarterly for physicians of all specialties, PracticeLink Magazine provides readers with feature articles, compensation stats, helpful job search tips—as well as recruitment ads from organizations across the U.S.

Issue link: https://magazine.practicelink.com/i/1087205

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26 S PRIN g 2019 PracticeLink.com C A R E E R M OV E help burned out doctors. The only thing I don't like 100 percent is the size of the need and how busy we have become. Was there anything about doing this that surprised you? One is how much of the action doctors take in their day-to-day practice is unconscious ref lex activity. They learn a way of doing things in residency and they become creatures of habit in their practice. A lot of what I do is to help physicians wake up by showing them that simple changes can make a big difference in how they feel and how they enjoy their practice. They've been out there asleep for a while and are finally waking up. It's pain that's waking them up to the fact that they might not want to keep doing what they've always done. I help them get clear on their new goals and take new actions to get there. The second thing that surprised me is the error in the English language when it comes to the word burnout. We call burnout a problem, and that isn't true. By definition, a problem has a solution. Burnout is a dilemma, a never-ending balancing act. You address a dilemma with a strategy. What advice would you have for physicians who might want to coach other physicians? Remember, coaching is a business. Anyone can coach. The hard part is the marketing and sales that go into acquiring clients. Coaching is a skillset, and it's very different from what doctors are used to. For example, doctors are used to being right. They're used to being the boss and telling people what to do. That's not what a coach is. Some physicians may not like being a co ach because of this difference in philosophy. If they're a doctor considering becoming a coach, I recommend they attend an exploratory coaching class. The difference between having coaching as a new skillset and being able to make a living at it as an independent coach is the ability to acquire clients and have them pay you. I f you pla n to coach other physicians, make sure you attend an executive marketing program, choose your niche and learn to market now. You decide what it is that you want to coach physicians about. My theme is burnout. There are all sorts of other challenges a physician coach could choose to address, such as physician entrepreneur, physician mom, etc. Decide, then notice where those you choose to coach congregate online and what the conversations are. Win! Find your next practice— and enter to win a $500 gift card— at PracticeLink.com/Win. As a coach, Dike Drummond, M.D., helps physicians all over the world from the comfort of his home office. See this issue's physicians in exclusive video interviews at Facebook.com/PracticeLink. PHOTO BY Matt Rommel

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