PracticeLink Magazine

FALL 2014

The career development quarterly for physicians of all specialties, PracticeLink Magazine provides readers with feature articles, compensation stats, helpful job search tips—as well as recruitment ads from organizations across the U.S.

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58 | PracticeLink.com FALL 2014 There is more to Hershey than its chocolate. While practicing in a world-class medical system, you can enjoy our theme park, hike the Appalachian Trail, golf, or canoe on nearby rivers. Plan cultural activities offered at our theatres and museums, enjoy fine dining in Harrisburg, or travel to five major cities, all less than three hours away. Entertainment destinations include: Penn State is committed to affirmative action, equal opportunity, and the diversity of its workforce. EOE, AA-M/F/D/V. Small Town Living in a Metropolitan Region MD PA VA DE NJ NY Hershey, PA Washington Baltimore Wilmington Philadelphia New York City Hershey, PA The Sweetest Place on Earth ® • HERSHEYPARK • ZooAmerica and Hershey Gardens • GIANT Center — a major sports and entertainment arena • Hershey Theatre, symphony orchestra, and The Hershey Story museum • Golfng, boating, hiking, bicycling, and more • Harrisburg, Lancaster, and Gettysburg are nearby • A short drive to Baltimore, New York, Philadelphia, and Washington, DC For physician opportunities, contact Marc Powell at 717-531-4386 or mpowell@hmc.psu.edu www.pennstatehersheycareers.com/Physicians Karen Jones, M.D., FACP Chief Medical Offcer WellSpan Medical Group Defne your practice and grow with us! WellSpan Health is looking for physicians who share our desire to understand and care for our communities in central Pennsylvania and northern Maryland. Join our physician-led WellSpan Medical Group of 700+ providers— many of whom serve in key strategic leadership positions across the system. Achieve both professional and personal growth in a coordinated health care organization that is transforming care through technology and innovative new models of care. Our providers enjoy: • Support of a fnancially healthy, strategically innovative health care organization • Opportunities in teaching, research and new program development • Healthy work/life balance • Competitive compensation • Nationally ranked hospitals and health system • Collaborative culture with low physician turnover • Close proximity to Philadelphia, Baltimore and Washington, D.C. We are currently hiring in all specialties. Send CV to: Laura Myers, Director, Physician Recruitment Lmyers9@wellspan.org (866) 230-1477 For additional information: www.WellSpanCareers.org efforts or incentives. When it comes to reimbursement and incentives from government and commercial payers, data will rule the fnal results. As with incentives and structures, there is no standardized approach nationwide to reporting and data collection. Erick- son says there are efforts to align data systems and use the same results. "I fnd that often, there is a kind of mistrust of the data," Erickson says. Physicians need to understand claims and reporting data and be able to translate it accurately. "Giving the data a chance can be really helpful," she says. Erickson says doing so requires a certain degree of transparency. Physi- cians should be aware of reports and measures but not obsessed with them. The roller coaster ride should be worth the wait for physicians who embrace value-based payment. Fendrick is certain that the new model will increase compensation, even in the short term. Physician-economist Song projects some changes, at least in select markets, in the need for specialists and a probable increase in demand for primary care and preventive services. "It is still too soon to tell whether, or by how much, that may happen," says Song. Evenson agrees: "These are enor- mous initiatives. It really does take time." l Teresa Odle is a former business development director for a large radiology practice and community relations specialist for a health care system. Read more on page 16. Preparing for Value-Based Compensation Continued from page 56 Find your dream practice—and enter to win a GoPro camera— at PracticeLink.com/Win WIN

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