1. Speak to your audience. Are you trying to reach physicians or patients? Video is a great medium for either, but you’ll need to tailor your message appropriately for the audience.
2. Appearing on television? Remember to keep your responses digestible. Practice responses to anticipated interview questions in advance to help you stay on point.
3. Video is a gift that keeps on giving! Remember to repurpose your video appearances on YouTube, on your website, in directory listings, and on iPads for patients visiting your office.
4. If you’re creating your own videos, consider having someone interview you (instead of just talking into the camera alone) to allow you to respond in a natural, flowing way.